Such sponsorship can significantly increase awareness of their brands to new audiences.
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此外，酒精生产商还与体育联盟和俱乐部合作，以吸引世界各地的观众和潜在消费者。
In addition, alcohol producers engage in partnership with sports leagues and clubs to reach viewers and potential consumers in different parts of the world.
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不断增多的电子竞技市场，包括竞技游戏赛事，是赞助赛事并提高品牌认知度和国际销售额的另一契机。
The increasing market of e-sports, including competitive gaming events, is another opportunity to sponsor events and increase brand recognition and international sales.
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电影和连续剧中的植入式广告也是如此，其中许多都在国际订阅频道上播放。
So is product placement in movies and serials, many of which are streamed on international subscription channels.
15165
根据对1996年至2015年间票房最高的100部美国电影的分析，其中近一半都出现了品牌酒。
According to an analysis of the 100 highest-grossing box office U.S. movies between 1996 and 2015, branded alcohol was shown in almost half of them.
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重点向特定受众营销
A focus on marketing to specific audiences
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就儿童、青少年、妇女和酗酒者而言，对跨境酒精营销缺乏监管尤其令人担忧。
The lack of regulation to address cross-border marketing of alcohol is of particular concern for children and adolescents, women, and heavy drinkers.
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研究表明，年少时开始饮酒是成年以后危险饮酒的先兆。
Studies have shown that starting to drink alcohol at a young age is a predictor of hazardous drinking in young adulthood and beyond.
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此外，青少年饮酒者比年长的饮酒者更容易因酒精消费受到伤害。
Furthermore, teenagedrinkers are more vulnerable to harm from alcohol consumption than older drinkers.
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非洲和拉丁美洲等年轻人口多且不断增长的地区尤其成为目标。
Areas of the world with young and growing populations, such as Africa and Latin America, are being particularly targeted.