WHO highlights glaring gaps in regulation of alcohol marketing across borders Young people and heavy drinkers major targets
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2022年5月10日 | 新闻稿 | 日内瓦
10 May 2022 | News release | Geneva
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世界卫生组织的一份新报告强调,对复杂的在线酒精营销技巧的使用日益增多,需要实行更有效的监管。
A new report from the World Health Organization highlights the increasing use of sophisticated online marketing techniques for alcohol and the need for more effective regulation.
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报告指出,年轻人和酗酒者正日益成为酒精广告的目标,而这类广告往往有害其健康。
It shows that young people and heavy drinkers are increasingly targeted by alcohol advertising, often to the detriment of their health.
Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion is the first report from WHO to detail the full extent of the way that alcohol is today being marketed across national borders – often by digital means – and in many cases regardless of the social, economic or cultural environment in receiving countries.
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在全球范围内,每年有300万人(每10秒就有一人)死于有害使用酒精,约占总死亡人数的5%。
Worldwide, 3 million people die each year as a result of harmful use of alcohol – one every 10 seconds – representing about 5% of all deaths.
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这些与酒精有关的死亡中很大一部分是年轻人,在20-39岁人群中,13.5%的死亡与酒精有关。
A disproportionate number of these alcohol--related deaths occur among younger people, with 13.5% of all deaths among those who are 20–39 years of age being alcohol-related.
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世界卫生组织总干事谭德塞博士说:“酒精剥夺了年轻人、其家庭以及社会的生命和潜力。
“Alcohol robs young people, their families and societies of their lives and potential,” said Dr Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization.
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然而,尽管酒精对健康具有明显的风险,但对酒精营销的控制力度却远远弱于其他精神活性产品。
“Yet despite the clear risks to health, controls on the marketing of alcohol are much weaker than for other psychoactive products.
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对酒精营销进行更有效、更严格和更一致的监管,将能挽救和改善全世界年轻人的生命。”
Better, well enforced and more consistent regulation of alcohol marketing would both save and improve young lives across the world.”