Following a mandate at the 2020 World Health Assembly, WHO has completed a review of evidence demonstrating the scope and impact of digital marketing strategies for the promotion of breast-milk substitutes.
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本次网播将使大家有机会听取技术专家对配方奶行业使用的数字化营销行为进行的证据审查情况。
This webcast will be an opportunity to hear from technical experts about this review of evidence about digital marketing behaviours used by the formula milk industry.
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这是首次使用商业社交媒体情报收集工具完成此类研究。
It is the first time such research has been completed using a commercial social mediaintelligence gathering tool.
This report follows the publication of multi-country research by WHO & UNICEF in February that demonstrated the exploitative tactics used by the baby milk industry.
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每年将550多亿美元用于推广母乳代用品。
Over US$ 55 billion is spent each yearpromoting breast-milk substitutes.
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这些新发现令人们对使用强大的数字化营销技术在网上接触母亲并影响其婴儿喂养决定的问题产生了极大关注。
These new findings raise considerable concern about the use of powerful digital marketing techniques to reach mothers online and influence the decisions they make about feeding their babies.